The latest updates from our team of experts. Find out what’s happening here at 6fusion and our take on the industry at large.
How Technology Better Connects Physical & Digital World
The impact of technology on the world is in constant transition; the capabilities of technology continue to push personal and business potential to new heights. When it comes to business in particular, the right software can better connect and track the processes of both the physical and digital movements being made.
Tech that is able to provide data on how people are interacting with your brand and provide useful analytics to further promote growth is important.
‘If a campaign’s aims and the metrics by which it will be measured are not in perfect alignment, then the results will simply tell the wrong story. Location data brings the real and digital worlds together; at their most basic, location-based campaigns can segment and reach highly specific audiences based on where they go in the world for maximum effect. Using the right metric to assess a campaign is all well and good, but the importance of measurement does not end there. Brands can combine historic and real-time location data with campaign results and other data sources to build their ideal audience over time, honing in on their behaviors, preferences, and values in order to reach ever more highly qualified leads.’ (Shaun Rosen, themediaonline.co.za).
You can’t improve what you can’t measure! 6fusion is at the forefront of empowering businesses to better understand their own digital consumption costs in order to better manage funds and target all spending in a more effective manner.