Tag:
Partner Programs

Head in the Clouds: Embracing the Digital Landscape

The ‘cloud enabled’ world that we work and play in has simplified and streamlined many routine processes. When it comes to business in particular, an optimized digital environment can stimulate growth, which can elevate how your organization accomplishes tasks. Our products are designed to work within the cloud, but if your business isn’t already taking…

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Part IV: Evolve (Again) or Die

By John Cowan, CEO Tiffani Bova from Gartner recently published a major research report looking at the impact of the cloud on the channel and vice versa.  One of Gartner’s principal conclusions goes like this: If traditional channel partners don’t react quickly enough to the changes in the market, they will be replaced by other…

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Part III: The Cloud Crux of the Emerging Market Conflict

By John Cowan, CEO As the Internet has matured over the past ten years, channel disintermediation was rather limited in scope.   Managed co-lo operators were busy picking up the pieces from companies like Exodus and Worldcom and other dot bombs, building out the new infrastructure foundation for customers to ‘host’ or rent virtual or physical…

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Part II: The Era of Channel Disintermediation

By John Cowan, CEO Ten to 15 years ago the Vendor Reseller dynamic began to change thanks to the Internet.  The Internet ushered in an age of electronic commerce that promised to produce an intimate proximity between customer and IT vendor like never before.  Online product demonstrations, simple how-to-videos you can watch in your browser,…

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